Public Relations and Social Campaigns for the Rehabilitation of Street Children: A Case Study of Katsina South LGA, Katsina State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Street children remain a significant societal challenge, especially in urban and semi-urban areas like Katsina South Local Government Area (LGA), Katsina State. These children, often victims of poverty, neglect, and societal inequalities, face numerous risks, including exploitation, abuse, and limited access to education. Public relations (PR) plays a crucial role in addressing this issue by fostering awareness, mobilizing resources, and advocating for policy reforms through social campaigns. According to Adamu and Suleiman (2023), effective PR campaigns can bridge the gap between street children and rehabilitation opportunities by engaging communities and stakeholders. This study investigates how PR strategies are employed in social campaigns to rehabilitate street children in Katsina South LGA.
1.2 Statement of the Problem
Despite government and non-governmental efforts, the number of street children in Katsina South LGA remains alarming. Challenges such as limited public awareness, stigma, and inadequate resources hinder the effectiveness of rehabilitation programs. While PR campaigns have the potential to address these barriers, their impact in the region has not been thoroughly explored.
1.3 Objectives of the Study
- To identify PR strategies used in social campaigns for rehabilitating street children in Katsina South LGA.
- To evaluate the effectiveness of these campaigns in achieving their objectives.
- To recommend enhanced PR strategies for improving rehabilitation efforts.
1.4 Research Questions
- What PR strategies are employed in social campaigns for rehabilitating street children in Katsina South LGA?
- How effective are these campaigns in achieving their objectives?
- What improvements can be made to PR strategies for better rehabilitation outcomes?
1.5 Research Hypotheses
- PR campaigns significantly influence public awareness of street children rehabilitation in Katsina South LGA.
- Effective PR strategies improve community participation in rehabilitation programs.
- Enhanced PR campaigns can lead to better outcomes in street children rehabilitation.
1.6 Significance of the Study
This study provides insights into the role of PR in addressing societal issues, particularly the rehabilitation of street children. Its findings will benefit PR practitioners, policymakers, and organizations working to improve the lives of vulnerable children.
1.7 Scope and Limitations of the Study
The study focuses on PR strategies employed in social campaigns targeting street children rehabilitation in Katsina South LGA, Katsina State.
1.8 Operational Definition of Terms
- Public Relations (PR): Strategic communication efforts aimed at addressing societal issues, including street children rehabilitation.
- Social Campaigns: Organized efforts to promote awareness and action on societal challenges.
- Street Children: Children who live or work on the streets, often lacking adequate parental care and support.
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